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Mainstream Clothing, Harajuku Origins
Harajuku fashion is lauded as the forefront of fashion. Trendy
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From Gyaru to Punk: A Look at Style Evolution with Pikarin
Fake eyelashes, Para Para, short skirts and loose socks. Not
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DIY and subculture, from Decora to Decoden
Expression of an individual's creativity is at the heart of
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London to Tokyo – The Impact of the UK on Japanese Street Fashion
We know what you’re thinking. And yes, the Editor-In-Chief is
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Big Shops, Big Dreams – The Importance of Laforet and Shibuya109
You’ve probably heard of Laforet and Shibuya109, two of Tokyo’s
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Harajuku’s Issues: 8 Japanese Fashion Magazines You Need To Know!
Magazines have long been integral to Japanese street fashion culture.
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Is Harajuku Still Dead?: FRUiTS, What Happened Next?
In 1997, Shoichi Aoki launched FRUiTS magazine, a publication that
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Bedroom Tour: Youth, Identity and Alternative Style
It’s an exhilarating experience plastering your childhood princess pink wall
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The Addams Family: Wednesday’s Child is Full of Woe
Charles Addams grew up in New Jersey, USA. He was
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Gothic vs Classic: The Fascinating Duality of Lolita
Gothic Lolita and Classic Lolita are on opposite ends of
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Media Meanies: Who Are the Real Villains in Pop Culture?
Nowadays, it seems like you don’t need evil superpowers to
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Gyaru Just Wanna Have Fun!
Amura, loose socks, choberigu, Para-Para dancing, egg, Cawaii!, gyaru circles,
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I Love Me More: The Growing Trend of Radical Self-love
The media encourage us to love ourselves. But when was
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Should We Be Looking for Great Friends Instead of Great Loves?
Whether you’re watching a film or scrolling through your Instagram
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The Cultural Significance of Kamikaze Girls
When we think about Japanese fashion and pop culture, Tetsuya
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Love Hotel / Hotel Love: Spaces for Intimacy and Fantasy
Love hotels! So many things come to mind when you
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Is it Okay for Couples to Dress Alike?
Whether it’s your favourite celebs or a couple on the
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Kiss Kiss Fall in Love: Love in the World of Manga
Books and films give us an escape from our everyday
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Sotsugyō: Too Old to be an Idol?
The stage, a wash of tears. Doe-eyed and fresh-faced, teens
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All You Need to Know About Social Media and Idols
It’s been said like a million times but social media
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Meet-and-Greet: The World of Idol Fandom
It’s an electrifying atmosphere within the cosy crowd of an
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Uniform Nation: Idols and Seifuku
Backstage: teenage girls scramble around trying to get their costumes
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The Road to Divine Rank Idol
In the idol world, elections don’t decide the next president,
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In Search of an Idol: The Origins of Idol Culture
“I want you! (I want you!) I need you! (I
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The Good, the Bad, and the Brazil: Utopia and Dystopia in Film Fashion
In the future, film fashion is generally split into two
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Why Is Instagram So Obsessed With The Fifth Element?
Earth, wind, fire, water—and fashion. Wait what? That’s not The
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Oh My God! You’re Such A Gemini!
Ding! Ding! It’s your daily horoscope: You should read The
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Blurred Lines: The Changing Faces of Beauty
In On Beauty and Being Just, Elaine Scarry writes that
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Covens and Cauldrons: The Evolution of The Witch in Pop Culture
With three clicks of her ruby slippers, Dorothy utters those
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5 Ways Social Media Changed the Fashion Industry
There's no denying the impact social media has had on
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4 Outrageous Trends for 2020
Fashion allows you to express your individuality, foster creativity, and
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The Birth of Harajuku Subculture
Japan’s fashion subcultures are famous worldwide thanks to the street
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Thrifting, Fluidity, and Generation Z
Shimokitazawa. 12pm. The air is chill and the place moreso.
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Materialism in Hypebeast Culture
In pop culture, ”hypebeast” is a derogatory term used to
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What is Sustainable Fashion?
In our increasingly eco-conscious world, sustainability is becoming the hottest
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Avina-kei: Contemporary Heritage
Wearing Japanese street fashion wasn’t my first foray into standing
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4 Things You Can Do as A University Student in Japan
Everyone always says that your university years are the best
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5 Influencers in Pink
1. Manon Marguerite Manon is a Sydney-based designer who upcycles pre-loved
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5 Ways Technology Makes Fashion More Sustainable
Clothing options have diversified so much in recent years, thanks
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Technology and Fashion: Past, Present, and Future
The early 1800s invention of the loom, the 1846 invention
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The Rise of Streetwear in Harajuku
“What’s different about Japanese fashion is the people behind it.
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5 Streetwear Influencers You Should Follow
The Casual is the go-to YouTube channel for Japanese street
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Introducing Different Types of Streetwear
Streetwear has become increasingly popular in fashion these days, evolving