Rising star Alison Jones, aka @kawaiiconic.ali, doesn’t just wear pink

Pair a black tee with an animal print skirt and

Welcome to Issue 3 of Volume 4: AntiHero We’re all familiar

Nowadays, it seems like you don’t need evil superpowers to

The world needs balance. Good and evil, fur and latex,

Mathilda, aka @machichi_off, is a burst of colour bringing positivity

After an awkward shoe shaming ordeal, Sex and the City’s

Everyone wonders what it would be like to be Cinderella,

There are so many films and TV shows about romance

Welcome to Issue 1 of Volume 4: IDOL The life of

Shopping can be so stressful sometimes. That’s why it’s important

Intimidating meek salarymen with her scary biker gang, this badass

In the idol world, elections don’t decide the next president,

Move over Hadids, here comes the unstoppable Nennen and Poyo!

It’s the small moments of joy that keep us going,

The lights of Paris, canals of Venice

It’s the small moments of joy that keep us going,

Sex and the City is back. They announced a reboot

Whether you’re watching a film or scrolling through your Instagram

Life is way more fun online. With more creative freedom

A community is a place we call home. It’s a

Sugarbones is so sweet she’ll give you a toothache. This

Love hotels! So many things come to mind when you

Gothic Lolita and Classic Lolita are on opposite ends of

Welcome to Issue 4 of Volume 4: Safe Spaces It’s time

Two years into the Pandemic, and we’re all longing for

Cupid’s always busy on 14 February. Why? Because it’s Valentine’s

Harajuku is a well-known tourist hotspot, but what happens when

Events are a vital part of the Japanese street fashion

Like Hannah Montana once said, “Everybody has those days when

Gyaru blogger and Youtuber Lizzie (aka @hellolizziebee) is probably the

Sweet, sensual, and sassy—the perfect three words to describe the

Most people think that idols are all managed by agents

Many of us dream about wearing whatever we want for

Idol fans put the “fan” in fancam. With eternal dedication

Everyone has a soft spot for perfect superheroes like Superman

Fight the world—but make it fashion! In the Japanese street

If you told Ari’s younger self that she’d someday become

17-year-old twins Yun and Non are Osaka’s osoroi fashionistas. From

Creating an online alternative style platform wasn’t exactly what Jade

It’s the small moments of joy that keep us going,

Real life can be a total drag, especially seeing as

“I want you! (I want you!) I need you! (I

Welcome to Issue 2 of Volume 4: LOVE/adore Do you remember

Commencing augmented, cyber co-ords. Updating outdated style systems. Loading virtual

Nothing’s as sweet as a high school romance. But chocolate

It’s been said like a million times but social media

Breaking people’s hearts for fun is her full time job.

Roses are red, Violets are junk, I don’t need flowers,

Girl power, EDM anthems like “Fxxk Boyz Get Money” and

Even if the sky were the limit, Imani would go

The media encourage us to love ourselves. But when was

Tempest Paige is giving Cinderella a run for her money

A career in fashion is a dream come true for

Strutting down Shibuya’s bustling streets is pop diva Namie Amuro’s

It’s an electrifying atmosphere within the cosy crowd of an

We promise you, you’re not seeing double! Meet Masao and

It seems like we’ve all been at home so long

A high schooler on a mission to cleanse the world

Ah, the 1980s

What’s more fun than dressing up in your favourite Lolita

Whether it be the Met Gala, Superbowl, or Cannes Film

Tweet! Tweet! Ugh. Can’t those birds shush? Trying to sleep

So you’ve met someone and now it’s time for that

They say that beauty is in the eye of the

The community’s love affair with pastel colours isn’t just limited

Your very own rebel fairy is here to grant your

This isn’t life as we know it, this is Alice’s

Name: Shoushi. Occupation: Full-time princess. Self-proclaimed fashion royalty, but there

Mimita’s room is every pastel enthusiast’s fantasy—even if she’s defying

After discovering Japanese street fashion through anime and a local

Do you desperately want to go vintage shopping in Shimokitazawa

New year, new volume! But that’s not the only thing

We are pleased to announce the Grand Prize winner of

It’s the small moments of joy that keep us going,

Layered in chiffon and lace, wrapped in pillow-soft clouds, Your

This is it—the final performance. Every idol must face the

ZOOM! No, it’s not a sci-fi sound effect. COVID-19 happened

There’s a youthful joy that follows Sayaka like an eager

Jetting off to a new country is an exhilarating but

Miyavi, Seann Bowe, LM.C—sounds like a pretty decent line up

Backstage: teenage girls scramble around trying to get their costumes

Just when we thought we couldn’t create anything more virtual

It’s an exhilarating experience plastering your childhood princess pink wall

It’s the small moments of joy that keep us going,

Lisa13 is a stylish Harajuku girl, and guitarist of all-female

New year, new volume! But that’s not the only thing

Found in every moment of joy, every cry of “Kawaii!”,

Whether it’s your favourite celebs or a couple on the

It’s the small moments of joy that keep us going,

Remember when Britney turned all sexy? She went straight from

In need of some advice on the best Japanese study

When we think about Japanese fashion and pop culture, Tetsuya

Many of us dream of one day performing on a

It’s going to take more than the weather to ruin

There are angels living amongst us. Some of them walk

As the mastermind behind 6%DOKIDOKI and Kyary Pamyu Pamyu’s music

Meet Valknee, an up-and-coming rapper hailing from Kanagawa! Drawing inspiration

The stage, a wash of tears. Doe-eyed and fresh-faced, teens

Charles Addams grew up in New Jersey, USA. He was

Fashion monster. Fashion monster. Fashion monsterrrrrr. Step into the Fashion Monster’s

Welcome to Issue 5 of Volume 4: Happily Ever After All

Meet the Holy Trinity of the Internet: the Insta Baddie,

In 1997, Shoichi Aoki launched FRUiTS magazine, a publication that

They may be bad, but damn their style is oh

Is this real life or is it all just a

“Larme” is French for “tear”. And Larme kei is Japanese

What’s cooler than one stylish individual? Two stylish individuals! Meet

Shopping is the pinnacle of any mother-daughter bonding experience but

Jillian, aka Pixielocks, is YouTube’s most colourful influencer! Her personal

Time to slip into something a little more luxurious. A

If you could be any butterfly, which would you be?

Books and films give us an escape from our everyday

Rules, rules, rules! Enough with the rules! Alternative styles like

Magpie, that’s probably the best way to describe Océane. Her

There’s a story behind every name, but some J-Pop group

Happy, bubbly, pastel pink! Kammie’s style and personality is as

Heavy metal with a side of K-Pop, please. Self-crowned “Princess

With choppy bangs, playful clothing and countless plastic accessories, teen

It’s the small moments of joy that keep us going,

With a warm smile and a style both elegant and

Amura, loose socks, choberigu, Para-Para dancing, egg, Cawaii!, gyaru circles,

Presenting Lovecore, the cutest and most romantic internet aesthetic! The