Trend Report: Why is Everyone so Clueless?

In the last few seasons, tartan has had a revival that has taken the world by storm. Many note the iconic canary yellow tartan co-ord worn by loveable but naïve daddy’s girl Cher Horowitz in the classic teen comedy, ​Clueless as a source of inspiration. The 1995 box office hit didn’t just make Jane Austen cool, it brought Scottish clan culture into pop culture.​ And in the revivalist spirit of Reiwa, the look has gone beyond a film fashion moment and into a full-blown trend. Read on to learn about how tartan is being revitalised within the community!

Image courtesy of via Instagram.


Here, bright and cheery Iroha is photographed wearing tartan in a fresh way. The classic silhouette of her skirt is given a 2020 upgrade with a graphic sweatshirt and cheetah print bucket hat for perfect clashing of patterns.



Image courtesy of @not_miyabiyaka via Instagram.


Miya is instantly recognisable thanks to her two-toned hair that perfectly complements her outrageous street style. Here, she takes tartan in a more classic punk direction with heavy makeup and guitar handbag. The frills on her trousers and collar add a fun, theatrical twist that gives the entire look a slightly more girly edge.



Image courtesy of @drawing_risa via Instagram.

Lisa Kubota

Artist Lisa Kubota is known for incorporating her creative flair into her outfits, and this festive ensemble is no exception. Wearing a dress from tartan-crazy street fashion brand, HeiHei, Lisa piles on cute accessories that make her look like a kawaii Cindy Lou Who. Her Instagram is full of tartan which she often combines with classical kimono silhouettes for a uniquely Japanese take on the trend.



Image courtesy of @rio_cherry_ via Instagram.


Who said tartan can’t be kawaii? Here, fashion student and designer Rio shows us just how cute the classic print can be in her red and blue ensemble. This undeniably adorable look is rounded off with a matching head bow and Tokyo Bopper platforms!



Written by Katie.
Featured image courtesy of Tyla.

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