FRUiTS magazine official English release
Witness the beginnings of all your favourite fashion styles from
Stepping into Diccha’s World! On Art, Business, and Kawaii Communities
Diccha’s rainbow world perfectly embodies nostalgia! In only four years,
Who Killed Harajuku?
21:00 Yoyogi Park A Detective approaches a crime scene. She inspects
The History of: Girly Styles. Dolly-kei, Cult Party Kei and Mori Girl (Part One)
Imagine a girl dressed in layers of sheer off-white blouses
Fashion Icons of the ’10s-’20s
Welcome to the glory age of vintage upcyclers, social media
Think Piece: Fast Fashion and Authenticity
Harajuku, Japan’s street fashion mecca, has been facing difficult times.
Street Snap 101
Street snaps are fun, inspiring and above all timeless. Originally
Seifuku Girls
Nowhere to go, nowhere to run. Climbing and clawing through
Hyper Japan 2022
Hyper Japan brings you the best of Japanese fashion and