Reiwa is Now

Yu-Gi-Oh!-spiked hair, punk studs with a hint of romance, leg warmers as hand warmers—these are the cool kids of Reiwa. They appropriate. They deconstruct. They never follow rules. And they will never be who you want them to be. Because they are Reiwa. And Reiwa is Now!



LOOK 1: @sabrinabaycroft wears dress by Rowan. Tights, boots, gloves and necklace are stylist’s own. @takahiro0731_ wears jacket by Laugh by Lafaille, top by Eckhaus Latta, and pants by Mused. Boots, necklace, earrings, and rings are stylist’s own. LOOK 2: @sabrinabaycroft wears jacket by Helenamanzano, and dress by Lure. Top and boots are stylist’s own. @takahiro0731_ wears dress by Lure, under dress by Henrik Vibskov. Top by Helenamanzano, scarf by Linder, necklace and shoes are stylist’s own.


Models: @sabrinabaycroft @takahiro0731_
Styling: @yukiiyoshiida
Makeup: @sakurapon_k
Photographer: @wtr.otake
Shoot direction: @yukiiyoshiida
Assistance: @hisoka_so1

Written by Anna.

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