Lady in Red

The COMM pays homage to one of the most prolific models of the late Shōwa era, Sayoko Yamaguchi. In this photoshoot, we recreate Yamaguchi’s iconic Shiseido advert with a red kimono that typifies Shōwa era fashion. The makeup, bold colours, and patterns represent a special occasion look with a hint of modernity that captures the mesmerising energy of Sayoko Yamaguchi at the height of her 70s reign.



Model: @nfkimono
Photographer: @misa_kusakabe
Shoot direction:
Assistance: @ranelagh_harder

Written by Cora.

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