Jouetie x ASICS: Amiaya go sporty

This summer, Tokyo will be hosting the 32nd Olympic Games and the city is gearing up for the event. Whether you’re a sports fan or not, the latest collaboration from Jouetie—brainchild of dynamic duo Amiaya—is sure to peak your interest. The musical duo wanted to create shoes that were both functional and fashionable, so they teamed up with ASICS to persuade even the most exercise averse among us to don a pair of trainers.

The collaboration consists of two pairs of trainers: a leopard and tartan print mix, and a solid pink and red combo with a zebra print inner sole. The style is reminiscent of Amiaya’s personal style: flashy animal prints and signature pink hair.


Images courtesy of PR Times.

The trainers will be available to buy from 14 May from Atmos Pink, the women’s branch of the popular Atmos brand. The exclusive collab will be sold for 12,100 and sizes will range from 22.5cm to 28cm (roughly EU 35.5 to EU 43). It’s a large range for a Japanese brand so it’s sure to be gobbled up! Don’t forget to put a reminder on your phone to make sure you don’t miss out!


Image courtesy of Emo Mui.


Written by Choom.
Featured image courtesy of Emo Mui.

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