Get the Look: Mori Girl

Mori Girl is a style that emerged in 2006 when community member, Choco, published an article on how to dress like a Mori (“forest”) Girl on social media website Mixi. Wearers of this Japanese street style favour earthy-colours, chunky knits, lace, vintage floral prints and natural fibres layered to create flowy silhouettes with a cosy vibe—think fairytale “grandma” chic. Peaking in popularity in 2009, the style didn’t emerge in response to concerns over climate change—but it has quickly become a favourite amongst Japanese street fashion enthusiasts looking to shop consciously as it celebrates natural materials, DIY, and second-hand shopping.

For those who are new to Mori Girl and interested in experimenting with the style, this article is for you! We’ll break down the must-have accessories for an authentic Mori Girl co-ordinate. Incorporating a few of these elements into your wardrobe is a great way to try out a new style!


Image courtesy of @amberrylamb via Instagram.


A staple of Mori Girl is chunky, comfy accessories—usually made from lace, wool, and other natural fibres. These include scarves, fingerless gloves, leg warmers, long cardigans, and more. Scarves also have the added element of versatility as they can be worn around the neck, tied like a headband, or draped like a sash. Pick up some chestnut brown wool and knit yourself a scarf to achieve the Mori aesthetic!


Image courtesy of Tokyo Fashion.


Wicker baskets are the most popular type of bag in this style due to their natural look and nostalgic appeal, but leather satchels are are a close second. Both are easy to find second-hand. A key element of Mori Girl is handmade fashion—you can upcycle a linen tote bag with embroidery or a lace trim. And if you are looking for a bigger DIY challenge, why not try making your own basket?


Image courtesy of @theforestfae via Instagram..


Common shoe styles include lace-up boots, Mary Janes, loafers, and ballet flats. Made from leather or suede, these shoes often feature scallop, fringe, lace, or ribbon details. Mori Girl emphasises sturdy shoes, so it’s worth investing in a high quality pair as your go-to for the times when you feel the desire to channel some forest vibes!


Image courtesy of @shyloren via Twitter.


Jewellery is a great way to add an extra touch to your Mori Girl look. Dark, aged metal fits right in with the forest aesthetic, as does antique jewellery. Mori Girl enthusiasts are known for using old books, repurposed jewellery, and materials found in nature to craft necklaces, flower crowns, and charms. Jewellery-making is a beginner-friendly craft for anyone, and there’s an abundance of simple and inspirational tutorials online for you to follow!


Mori Girl is a great option for people who are interested in wearing Japanese street fashion, but also want to enjoy it consciously. It’s cosy, fun, and easy to incorporate into your everyday style, so why not give it a try?


Written by Cora.
Featured image courtesy of Tokyo Fashion.

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