Black Diamond is a Tokyo-based gyaru collective fighting to keep the gyaru style alive. Reaching its peak in the early 2000s, gyaru culture has declined in recent years with staple gyaru brands like MA*RS becoming a rarity. But Black Diamond are doing their best to show us that the style is persevering with this Egg magazine-inspired street snap! Deep tans, bleached hair, pastel eyeshadow, and flashy co-ords aren’t dead—and neither are the community values of gyaru!
Shoot direction: @choom.online
Assistance and BTS photography: @anna.boat.prem
Written by Cora.