Beauty Call: AIYUKI

They say that beauty is in the eye of the beholder. Bright, colourful, weird, or wonderful—the Japanese street fashion community is home to a wealth of creatives who reimagine themselves with their make-up artistry on a daily basis. Flower stamps, neon lips… a wicked black wing? Make-up transforms and redefines beauty, and Beauty Call is here to introduce and showcase some of the new faces within our community.


Please introduce yourself!

Hi, I’m Aiyuki! I’m an artist living my passion through art. I’ve dedicated my life to art and beauty. I’m a Content Creator, Beauty Blogger, Beauty Vlogger, Face & Body Painter, and Special Effects Make-up artist. I’m a singer and I have my own band and have released my own album. For me, everything I do is related to art and I love it because it’s a part of my life.

How did you get into make-up?

I was a tomboy back then and I was a hardcore gamer. Then I started to get into makeup in the last year of high school. For me, the skin is also like a canvas and it can be anything I want it to be. I’ve learned makeup by myself. There was pain, struggle, tears and no shortcuts. I improved my skills and became a Body painter and a Special Effects Makeup Artist. The most important thing is an intuition and a sensitivity to every detail. When I create something, I put my heart into it.



Tell us about your favourite look and the inspiration behind it.

Hmm, I like classic Japanese beauty looks with fair and flawless skin. But I also love decorative makeup like Gyaru makeup. But Gyaru makeup has a matte finish, emphasized blusher and very bold eye makeup that can be a bit too much.

So, I created my very own makeup style. I wanted my makeup to look stunning but I didn’t want to hide my glowing skin. So, I mixed classic Japanese beauty and Gyaru makeup for my eye makeup, then put on sheer blusher and glossy lips. This is my favourite makeup. There’s also “Gyaru Doll” which is just like a porcelain doll or BJD, flawless and glowing skin is the main point, and then the doll eye makeup.

What does beauty mean to you?

In my opinion, beauty is not limited to any specific race, skintone, hair color, age, etc. For me, beauty is daring to express our authentic style. A person who has the courage to show their real self is beautiful. I never get tired of telling others about how important it is to be yourself through my authentic style, artwork, passion and spirit. I do what I like, I share what I feel. This is the key to having an authentic style. So, don’t ever be afraid, feel shy or unmotivated to be yourself!



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Images courtesy of AIYUKI.

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