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Editor’s Message
Welcome to Issue 1 of Volume 5: Ultra Nostalgia For this
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The History of: Harajuku
What do street fashion, crepes and Purikura have in common?
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The History of: Lolita
When we think of Lolita fashion, we think of tea
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The History of: Ura-Harajuku
The streetwear movement is a fashion force to be reckoned
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Harajuku’s Issues: 8 Japanese Fashion Magazines You Need To Know!
Magazines have long been integral to Japanese street fashion culture.
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Where to Shop: 90s edition
Don’t we all wonder what the 90s in Harajuku was
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The History of: Gyaru
Purikura, loose socks, pokeberu, Para Para dancing, tanning, designer uniforms,
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Big Shops, Big Dreams – The Importance of Laforet and Shibuya109
You’ve probably heard of Laforet and Shibuya109, two of Tokyo’s
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Brand evolution – the 80s, 90s and now!
Brands like Super Lovers or X-Girl are as famous as
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Meet Ferro Ashley: Exploring Fashion, FRUiTS, and Authenticity
Ferro Ashley is not your typical fashionista! Social media shy
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London to Tokyo – The Impact of the UK on Japanese Street Fashion
We know what you’re thinking. And yes, the Editor-In-Chief is
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DIY and subculture, from Decora to Decoden
Expression of an individual's creativity is at the heart of
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The History of: Decora
If there’s a street style that has come to almost
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The History of: Visual Kei
Visual Kei is often described as a flamboyant and androgynous
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Seifuku Girls
Nowhere to go, nowhere to run. Climbing and clawing through
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galsgalsgals!!
This Nana inspired shoot captures the free spirit of fashion
